Rauschenberg with his silkscreen painting Windward (1963), ca. 1967. Photography Collection, Robert Rauschenberg Foundation Archives, New York.
Rauschenberg Foundation Announces New Cause Marketing Initiative To Engage the Public at the Intersection of Creativity and Generosity
The foundation is pleased to announce a new licensing and cause marketing initiative, which will celebrate Rauschenberg’s role among twentieth century artists, as well as his activism and generosity.
Companies will partner with the foundation to use Rauschenberg’s art to develop products and create awareness of key social issues important to the artist, such as art and education, environmental protection, and global freedom of expression.
The launch of this program will coincide with a series of Rauschenberg Retrospectives. The first exhibition will be held at the Ullens Center for Contemporary Art in Beijing, China (Summer 2016) followed by a major retrospective opening at the Tate Modern in London (Fall 2016), which will then travel to the Museum of Modern Art in New York (Spring 2017), and the San Francisco Museum of Modern Art (Fall 2017).